Light My Fire

Our lives have become digital, time-efficient, mobile and programmed. Yet when we dream, we dream of candlelight and romance, campfires and freedom, bonfires and celebration. Everyone longs for fire. Fire is life.

We sell fire.

We develop unique, low-tech, premium quality outdoor products with the design, color and function that make them just as attractive to use in the city as in the wild.

We're a Swedish company and have chosen to manufacture our products at home. The reason is simple: Having a factory completely dedicated to our products gives us full control over quality matters (and believe us, we're very picky), shorter lead times and fewer unnecessary transports. It's good for the end product. It's good for the environment. And we must admit, it does feel good to be a local hero in Västervik.